2025 GAMESCOM
Global Events
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KAKAO GAMES 2025 GAMESCOM
Global Events
Project Background
Kakao Games, is a comprehensive global game publisher backed by Kakao’s extensive content ecosystem and platform capabilities, delivering titles across PC, mobile, and console platforms.At Gamescom 2025 in Cologne, Germany, the company introduced God Save Birmingham, an upcoming open-world survival title. Developed by Ocean Drive Studio, the game blends medieval atmosphere with zombie apocalypse themes. Through this showcase, the company took a strategic step toward engaging Western audiences.
Our Solution
For Gamescom 2025, Kakao Games participated in both B2C and B2B programs through a single integrated presence. This approach addressed consumer engagement and business networking at the same time.As the official agency, EIDETIC led the end-to-end planning and execution. The exhibition translated the publisher’s global strategy into a compelling on-site brand experience.
The booth was designed to intuitively embody the medieval zombie survival universe of God Save Birmingham. Visitors were fully immersed in a fortress-like environment, surrounded by towering stone walls and looming zombie figures, which created a cinematic setting for hands-on gameplay.
With its medieval European atmosphere and bold spatial composition, the booth stood out in Hall 10. It attracted strong attention and sustained visitor traffic throughout the show.
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Scenic Photo Op Installation for the Game
- HR Management & On-Site Supervision
Explore more: Seasun Games Gamescom 2025
